Paramount+ Quietly Introduced Games Inside The Service; The First is a SpongeBob Idle Clicker

Skydance is fully into the gaming business on streaming.

Paramount+ has launched games inside the service. The first game available to play is Krusty Klicker. It’s a SpongeBob-based idle clicker game where you run your restaurant. It’s your typical idle clicker like Cookie Clicker and Adventure Capitalist. The game is not available for kids’ profiles for now, like most beta features Paramount+ adds.

Krusty Klicker, Paramount Games Studio

The game is created by the newly launched Paramount Games Studio, which folded Skydance New Media and Skydance Interactive and is currently a sibling company to Warner Bros. Games. Both are set to merge together amid layoffs at the combined company.

Adding games marks a shift in the streaming services market, as companies like Paramount+ look for ways to reduce churn and increase engagement with their apps. So far, Paramount+ has introduced Clips, TikTok-style vertical videos, gaming, and will soon launch shopping directly inside the app. This is especially true because Paramount+ and HBO Max will soon converge their tech stacks, with HBO Max incorporating P+’s backend before the two merge by 2028.

What shows do you see being developed for an in-app game experience on Paramount+? Let us know below.

KP
KP

Founder and head of What's on Paramount+, KP writes articles on what's new and upcoming to the Paramount streaming service, Paramount+. He also shares analysis on the current landscape of the entertainment business.

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